B2B Coffee launched a new brand of coffee bean brand, “Uasal,” that focuses on Irish preferences for great coffee. B2B Coffee has been supplying coffee machines and coffee beans for many years, and through continuous taste testing and listening to customer feedback, we decided to create the Uasal Brand that would appeal to Irish Coffee drinkers.
Taste is very much a subjective and personal issue for people. There is never a single solution that will please everybody, so we decided to create three different coffee blends within the “Uasal” brand. We hope you find the blend that will delight your palate.
“A balanced mix of selected arabica and robusta coffee beans, combined with the right coffee roaster, creates the very best coffee.”
Please read on to learn more about the “Uasal” brand, followed by the individual attributes of each of the three blends: “Dearg”, “Gorm”, and “Oir”.
Uasal Coffee Beans Brand Story
There is much research on what Irish coffee drinkers expect from a cup of joe. To put it simply, it needs to be full-bodied yet smooth. So we decided to find the best coffee by looking after the whole process, combining the best coffee beans with the right roaster to ensure we deliver full taste and true elegance.
The Irish word Uasal means “Noble” in English; “Deoch Uasal” means a “Noble Drink”. So, we would be delighted if you would partake in a “Deoch Uasal”.
The symbol of the Brand of Coffee Uasal
We looked for a symbol that would represent the characteristics of our coffee.
Historically, the Celts held the Irish Oak Tree in awe for its strength, beauty and noble presence. Likewise, the Druids, the Celtic priesthood, worshipped it as a sacred tree.
The folklore and mythology around the tree have inspired poets, writers and musicians. So important was the Oak Tree to the ancient Celts that they made all the village’s significant decisions under the shade of the community oak tree.
Equally, we hope Uasal coffee will inspire you to create something new, make a business decision, or just chill out and relax.
While choosing the best roasted coffee beans for Ireland, we had in mind what we heard from coffee drinkers in the country, but we don’t believe in “one taste fits all”. Instead, our brand of coffee had to feel more personal yet please a diverse range of Irish palates. We selected three coffee blends to serve offices, cafes, restaurants, hotels, and all coffee lovers.
Coffee Beans Blend: UASAL GORM
Strength: 3.5 / 5
Mixture: 60% ARABICA / 40% ROBUSTA
Country of Origin: COLOMBIA / VIETNAM & BRAZIL
A nice balance with a soft and sweet taste.
A perfect blend of 60% Arabica and 40% Robusta beans gives a nice balance, soft and sweet taste, and a medium body with a creamy finish.
Coffee Beans Blend: UASAL ÓIR
Strength: 3 / 5
Mixture: 100% ARABICA
Country of Origin: COLOMBIA
A pure premium gourmet arabica.
It is mild, with a fruity taste and harmonious, subtle acidity, notes of sweet caramel and dark chocolate finish with a very intense fragrance and high body.
Coffee Beans Blend: UASAL DEARG
Strength: 4 / 5
Mixture: 70% ROBUSTA / 30% ARABICA
Country of Origin: INDIA & BRAZIL
A smooth aroma with a strong taste.
A fine blend of beans from India and Brazil, medium roasted and presenting a coffee that has a sweet flavour with subtle hints of tropical fruits, spices, and chocolate.
The best coffee solution for your workplace
Choosing a coffee that truly suits Irish tastes comes down to understanding what people value most: a smooth, balanced flavour with enough strength to power them through busy workdays. This new range of coffee beans has been created with exactly that focus—carefully roasted for consistency, quality, and a flavour profile that resonates with coffee drinkers across Ireland.
Whether you prefer sweeter Arabica, stronger Robusta, or a blend that combines both, this brand delivers a reliable cup every time. It’s all about creating a coffee experience that feels familiar, satisfying, and tailored to the Irish palate.
More Than Coffee: Complete Office Solutions for Irish Workplaces
Beyond supplying great coffee, we also support Irish businesses with a full range of workplace solutions.
At B2B Office Interiors, we offer complete office furniture and fitout services, including ergonomic chairs, desks, meeting room furniture, and full office refurbishments. Whether you’re upgrading a single space or redesigning your entire workplace, we provide high‑quality products with expert advice.
